Kent, May 6, 2020 – The Seattle Thunderbirds were the recipient of the WHL Western Conference Business Award in early April. At that same time the Letbridge Hurricanes were the recipient of the Eastern Conference Business Award.
Today the WHL announced the Hurricanes were the recipients of the annual WHL Business Award. The T-Birds offer their sincere congratulations to the Hurricanes organization, fans, corporate partners, and arena staff on winning the WHL Business Award for the 2019-20 season. It’s a great accomplishment and we were very pleased join the Hurricanes as a nominee for the league wide Business Award.
“Our organization is very happy to receive this year’s WHL Western Conference Business Award,” said Vice President Colin Campbell. “We have the best fans in the WHL to thank for receiving this year’s award. The support our fans provide at our games and for our community outreach initiatives have made this award possible.”
Including their staff, corporate partners, and the passionate fans that fill their seats, a fun-first setting has cultivated a welcoming atmosphere to all who enter the accesso ShoWare Center.
Through the execution of their ‘We Are’ marketing campaign, the Thunderbirds created a unified message of support for their team on the ice while also uniting their key stakeholders
Contributing to the improved financial performance of the Club, the Thunderbirds have expanded their corporate partnerships to include two ventures with the Everett Silvertips. While rivals on the ice, the teamwork off of it has helped to strengthen both Clubs. Seeing an increase in Season Ticket revenue, the Thunderbirds have remained committed to keeping their product affordable for families to enjoy.
The inaugural WHL U.S. Challenge Cup, which took place from February 21 to 23 at the accesso ShoWare Center and Kent Valley Ice Centre helped to generate new sponsorship opportunities while providing future WHL players with a world-class experience.
Committed to a continual betterment of the community around them, the Thunderbirds continued to be a catalyst for positive change. Holding their annual Hockey Challenge to benefit Ronald McDonald House of Western Washington and Alaska, the Thunderbirds raised $200,000 this year, bringing the overall contribution total to $6.6 million through the event’s 22-year history. In a perfect example of the Club’s selflessness, the Thunderbirds helped a rival U.S. Division club, the Portland Winterhawks, with the continued development of their Hockey Challenge Game in support of Ronald McDonald House Charities.
Founded in 2009, the Thunderbirds Community Sports Foundation has supported community sports programs in Kent, Wash. and its surrounding areas. Recently, the foundation surpassed $1 million donated, marking a significant milestone for the Club and its benefactors.
The Thunderbirds have also established a strong partnership with those in the active military service. In addition to the annual Military Appreciation Night in early November, the Thunderbirds hosted an Army vs. Navy rivalry game on February 29, 2020 with nearly 1,000 fans taking in the game.
The WHL Business Award is presented annually to the WHL member Club exemplifying a connectedness with their community through giving back while also providing fans with an unforgettable game-day experience.
About the Western Hockey League
Regarded as the world’s finest development league for junior hockey players, the Western Hockey League (WHL) head office is based in Calgary, Alberta. The WHL consists of 22 member Clubs with 17 located in Western Canada and five in the U.S. Pacific Northwest. A member of the Canadian Hockey League, the WHL has been a leading supplier of talent for the National Hockey League for over 50 years. The WHL is also the leading provider of hockey scholarships with over 350 graduates each year receiving WHL Scholarships to pursue a post-secondary education of their choice. Each season, WHL players also form the nucleus of Canada’s National Junior Hockey Team.